The Yapper - Real Estate Marketing of the Future, Today.

Time is of the Essence: Contacting Leads From Web Submissions

Posted on October 2, 2008 - Filed Under real-estate-marketing | Leave a Comment

I have spent an inordinate amount of time trying to instruct our salespeople that immediate contact is critical to web leads.  We have tried automatic email replies, personalized responses, and phone calls within 24 hours. But, I continue to believe that getting that warm lead on the phone within one hour is critical. RIS media [...]

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Is Real Estate Going Mobile?

Posted on September 24, 2008 - Filed Under Text Messaging, Tracking, Web 2.0, real-estate-marketing | Leave a Comment

In theory yes. In practice, no (or at least not yet).
I have personally blogged about the no-brainer of text message flyers for over a year now. Joel Burlsem has been talking about mobile marketing for at least two years. So, when I stumbled upon this post this morning about mobile marketing in real estate, I [...]

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Real Estate 2.0 Is Here, Now What?

Posted on July 21, 2008 - Filed Under , , , , , Web 2.0, real-estate-marketing | 1 Comment

As real estate buying habits become more clear, we can surely create a list like this tailored to real estate.  I am going to be chewing on it. What thoughts do you have?

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