Using Questions and Answers to Grow Online Persona
Posted on September 6, 2008 - Filed Under Online Persona |
Joseph Ferrara created this nice post about using Q & A from TruliaVoices and Zillow Home Q&A as part of a comprehensive online marketing plan. In addition to Facebook, LinkedIn, Twitter, and other social networking sites, the Q & A is a great way to build your online persona, which gives credibility to you. As the recent Yahoo research suggests, buyers are using the web to establish trust with their real estate agent. Q & A establishes a nuanced understanding of the agent’s expertise (provided that the answers are good).
One cautionary note, online persona is the new PR, so be very careful where you let yourself be seen. If you want an example of bad PR, watch this video (and get a free laugh).
September 6th, 2008 at 1:37 pm
Thanks for the link love Yapper
Find “blue ocean” Q&A forums to stand out from the crowd.