Yahoo! Researches Internet’s Role In Real Estate Decisions: Conclusion - Duh!
Tired of hearing “80% of buyers are finding real estate online?” Probably… if you are working for any newspaper in the country. My real estate sales contact started hawking PPC management a few months ago. Yeah right, I need your markup on PPC!
Joel shared this Yahoo! research:
- Home buyers and sellers consider approximately two agents on average before making a final decision.
- The Internet impacts consumer trust. Forty percent of respondents credited a site in increasing their trust in the agent.
- 74 percent of people who accessed an agent Web site got there with the help of a search engine. [emphasis mine]
- The online research process is quick and intense: consumers spent an average of 12 hours online researching agents and 75 percent selected an agent within one week of starting their search.
- 45 percent of respondents used the Internet to learn about agents they didn’t know existed.
- 41 percent discovered special deals and promotions offered from an agent through the Internet.
Best Comment: “The rule today - if you can’t measure it, don’t use it.”
July 21st, 2008 at 8:09 pm
[...] real estate buying habits become more clear, we can surely create a list like this tailored to real estate. I am going to be chewing on it. [...]
September 6th, 2008 at 9:26 am
[...] the Q & A is a great way to build your online persona, which gives credibility to you. As the recent Yahoo research suggests, buyers are using the web to establish trust with their real estate agent. Q & A establishes [...]