Tips on Listing
While I would modify some of these items, Missy Caulk has an easy marketing plan checklist that she uses pre-listing. Here is an excerpt:
Marketing Plan Designed For Mr.and Mrs. Home Seller
1234 Main Street
24 Hour World Wide Web on Realtor.com
Feedback after each showing
Place a Keller Williams sign on the property
Perform a comprehensive COMPARATIVE MARKET ANALYSIS
Submit the property in 3 MULTIPLE LISTING SERVICES
Notify Top Selling agents of the property (usually 20% of my board)
Produce a PROPERTY PROFILE FACT SHEET with multiple color photos
Promote the property at Keller Williams sales meetings with video tour
Utilize a lock box to facilitate ease of showings
Monitor sales and listing activity and keep them informed of what is happening in the market place.
Send a report every Monday morning with activity in their neighborhood or school district.
Notify my past clients of your home on the market. Do they know anyone?
With my TEAM be available to show your home convenient to you and the buyers.
Virtual Tours on ALL properties, with Real Estate Shows
Syndicate to multiple national web sites.including Tulia, Zillow, Property Bot, Homes.com, oodle, craigslists, Google base, PropSmart, Yahoo Real Estate, Local.com, Livedeal.com, V-flyer.com, RealEstateShows.com, Cyber-homes, homescape.com and AOL Real estate, homescape.com.
(Most of these are syndicated so it is really not a big deal to promote where their home will be listed)
In 2007, over 63% of my business was referred to me from satisfied past buyers and sellers. The other 37% comes from Internet Marketing. I personally have 4 web sites that I market on.
January 26th, 2008 at 12:38 pm
[...] other day, I linked a marketing checklist. You might modify the list to include these safety safeguards: *Remove all personal effects like [...]