How Are You Different?
We are always thinking about the effects of the crowding field in the real estate industry. Seth poses an interesting question:
The challenge is… what if you had to charge 7%. What if you had to charge more when everyone else was charging less?
What would you do? How could you make it worth it?
Sometimes in our fight to stay alive we forget about the purple cow. Maybe instead of running national advertisement campaigns that don’t change the game, we should really give some thought to what value we bring to this world we have chosen to









