How Are You Different?
We are always thinking about the effects of the crowding field in the real estate industry. Seth poses an interesting question:
The challenge is… what if you had to charge 7%. What if you had to charge more when everyone else was charging less?
What would you do? How could you make it worth it?
Sometimes in [...]
Eye-Tracking Tips: How Does Your Site Measure Up?
Seth points to some great tips regarding eye tracking on the web. Even if you have seen some of these before, it is still a good refresher.
The highlights, in alphabetical order:
Ads in the top and left portions of a page will receive the most eye fixation.
Ads placed next to the best content [...]
Taking Brown Paper Out of the Windows
Marketing real estate to Gen Y and Baby Boomers differs a bit. When thinking about your internet marketing strategy, you may want to add the proverbial brown paper to sites where Boomers are involved, and take it down for younger buyers. Younger buyers are used to making decisions completely in a vacuum without the personal [...]
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