The Yapper - Real Estate Marketing of the Future, Today.

Say what you mean, mean what you say

Posted on September 30, 2007 - Filed Under , , , | Leave a Comment

Lest we forget: CONTENT IS KING.  That does not mean words are king; digestible information that is created for your market in commonly agreed terms is king.  Sellsius has a good post on usability of RE sites.
You may be a great writer but are you a great communicator? If you are trying to inform your [...]

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Niche it: Six Percent is Dead

Posted on September 8, 2007 - Filed Under , | Leave a Comment

Consumers, in the absence of any agent value, will initially refuse to pay as much as in the past for the agent’s services and eventually move away from the agent all together. RIS MEDIA
For a while we have heard about the end of the six-percenters.  ‘The times are a changin’” and the world of real [...]

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