Branding Into Our Own Backs
Sometimes it is easy to lose site of the herd for the particular cow. With all of the new technology marketing gadgets and tools that this blog is devoted to, the message of branding this small company that wants to look big is overlooked.
John, over at Duct Tape Marketing asks:
…if you knew that in every action your business took you were in the process of creating a brand, if you were given the chance to create a strong brand through your actions - would that change how you viewed your business, would you write your brandography with intention?
Our company motto, “Do what you say you are going to do, when you say you are going to do it” is branded into the backs of all of the employees. Although this is not directly communicated to all of our company contacts, the message is (or should be) reinforced with daily interactions with those outside the company. In this sense, the story of our brand is told over and over again, and we hope that every time the message becomes more refined that our name means integrity.
In this light, the person charged with marketing in a small company is an evangelist of the company ethos–daily searing the company message deep into everyone’s mind.
September 9th, 2008 at 2:01 am
Hi!
Can anybody tell me where this cow branding picture is from? I would love to get it in bigger resolution.
Thanks for helping!!
Andrés