Uncle Fred, You’re Fired: Hiring a Web Professional
In their latest article, 10 Reasons Your Web Site Doesn’t Rank, RISMedia reinforces the necessity of having a web professional making timely and quality updates to real estate web sites.
Web sites promote your business and are not trivial things. They are fundamental cornerstones of competitive business in the market today. To relinquish the task to family or personal friends is comparable to asking them to perform your business financials… if they make an error they are playing with core elements of your business success.
If you have looked at any real estate websites, you may notice that the “will work for food” sign may have earned some lucky guy a job making agents’ sites. Seriously, would you send post cards to potential clients printed on construction paper with Polaroid cutouts? Would you answer your phone calls on a CB Radio? If you answered “no” to either of these questions, then why in the world, would you put up a website that looks like it came from the 1990s web? Even if your “rank” is there, it doesn’t matter if you can’t deliver when your potential buyers visit your page that doesn’t reach the sub-minimum aesthetic quality threshold.
