Branding Into Our Own Backs
Sometimes it is easy to lose site of the herd for the particular cow. With all of the new technology marketing gadgets and tools that this blog is devoted to, the message of branding this small company that wants to look big is overlooked.
John, over at Duct Tape Marketing asks:
…if you knew that in [...]
The Kingston at Turkey Creek–First Video Tour
House for Sale - Knoxville, TN 37922 - Real Estate Video Tour
Read More..>>Uncle Fred, You’re Fired: Hiring a Web Professional
In their latest article, 10 Reasons Your Web Site Doesn’t Rank, RISMedia reinforces the necessity of having a web professional making timely and quality updates to real estate web sites.
Web sites promote your business and are not trivial things. They are fundamental cornerstones of competitive business in the market today. To relinquish the task to [...]
Getting All Dressed Up
Seth Godin said it years ago, and now the Gray Lady is catching on. The paradigm has changed. Every shop from large to small can give the appearance of looking like a big corporation with its own legal, marketing, and IT departments. Whether through video, flyers, email, or web, any person in an [...]
Read More..>>Birdview’s OfficeSite Offers Wireless Search
RISMedia brings us this story about Birdview’s new product, OfficeSite. They claim that this application “enables consumers to access real estate listing information instantly by using a cell phone or any other wireless device. [...]
Read More..>>Get ‘er done.
Real estate and marketing are marked by hard deadlines and a high level of chaos. Applying Dave Allen’s Getting Things Done approach can help to lasso those out of control task lists. LifeDev has a pretty good synopsis of the Allen’s system:
It’s not only simpler, I’ve found that it’s so much more productive, [...]
Now what? Speculator evacuation in luxury real estate.
In an email from RPI Sales this week they claim:
Between 2002-2005 communities increased prices. Since then, would be speculator buyers evaporated. With the return to the end-user it is time to evaluate how product value compares to its price and competition. Often price increases had no additional buyer benefits such as expanded amenities. While speculators [...]
