The Yapper - Real Estate Marketing of the Future, Today.

Effort Doesn’t Count, Maybe

Posted on June 21, 2007 - Filed Under , |

Boy, have I heard that. I can hear the Monday morning meeting with “Yapper, where are we with marketing of Tralee.” Whence I would shrug into my best GW Hard Work and tell all of the amazing things that we are working on.

Show Me The Money

Seth asks, “if you accomplish that, will you be seen by your audience as the best in the world, or will you be seen as doing your best?” Of course, hard work and doing your best probably means that I am not doing enough knowledge work so I am spending more time doing back work.

Just as the old addage, “practice makes perfect,” was corrected by many instructors to be “perfect practice makes perfect,” so too “effort doesn’t count” should really become “fruitless effort doesn’t count.”  If the effort produces results, it is essential to the creation of the results.

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